Foundations
The CoP of a refrigerator uses the cold heat flow and the work input, expressed as $\dot{q}_c / \dot{w}$. The Carnot expression based on temperature is $T_c / (T_h - T_c)$, where $T_c$ is the internal cold temperature and $T_h$ is the external hot temperature. Decreasing $T_h$ will increase the CoP, meaning less work flow $\dot{w}$ will be needed to remove the same amount of heat $\dot{q}_c$.
Application to System at Hand
In a picture of a control volume for the system at hand, $T_h$ can be taken as the temperature of the coils used to remove the heat. The heat flow to the air that surrounds the coils happens outside of the control volume.
The value of $T_h$ is controlled by two factors. The first is the amount of heat that is being pumped out of the refrigerator in to the cooling fluid. The second is the amount of heat that is being dumped from the coil to the air.
When the first factor is constant, anything that can be done to increase the second (heat flow from coil to air) will decrease $T_h$. Two approaches are to decrease the temperature of the air $T_{air}$ and to increase the flow rate of air. The first approach increases the temperature difference in the convection coefficient $h$ in the equation $\dot{q} = hA(T_h - T_{air})$, thereby increasing the heat flow from the coils, thereby decreasing $T_h$. For the same $T_{air}$, the latter approach increases $h$ of the air, thereby increasing the heat that is removed from the coil, thereby decreasing $T_h$.
Proposed Approach
Based on your overview of the system, you might try a passive convection approach to move the cool air from the heat-pump boiler to the back of the refrigerator. Basically, the passive convection systsem is a channel where the hot air rising from the back of the refrigerator "sucks in" the cooler air from the heat-pump boiler. The better that you seal the channels, the better will be the operation. No forced convection fan needed, therefore no cost is lost by balancing the power drain to run the fan versus improving the cooling efficiency at the back of the refrigerator. The only investment is the cost in materials and labor.
The aesthetics are a different story.