First, there is a big, square one always visible, which seems like the "master" power button (besides the cable). It is pressed in and you clearly "feel" that the TV is turned off.
Then, there is a small one, normally hidden inside the hatch which you open (but mine is gone, so it always shows for me), which appears to mimic the power button on a remote controller (which is also lost in my case). If you press it, the TV also "kinda" shuts down/turns on, perhaps slightly quicker in response.
Why have that secondary power button on the TV itself? Should I be using it instead of the main one? Am I doing something bad by always using the main, big one? Am I exhausting the TV somehow by using it? Is the small one more like "turning off the screen only" or something? Some sort of "stand-by" mode?
Note that far from all buttons on the remote controller has a version on the TV itself. For example, there is no "mute" button on the TV itself -- only on the remote controller. (I only know this from knowing that the TV has a "mute module" card and seeing a picture of the remote controller.)
It doesn't at all take long for it to "boot up" from off when you press the big button, so I see virtually no point in terms of "saving time" either. This is a real mystery to me. I've never seen a TV with two power buttons on the TV itself like this.